About Us

Sims Tackle is dedicated to quality products that not only deliver on performance but results. With the home base 5 minutes from Lake Ray Roberts near Sanger Texas, products do not get released until it passes multiple productive trips with success. The Predator was born by an idea of creating a spinnerbait with something different on the other arm. Many iterations of designs were used before one was able to make cast after cast, catch after catch and it perform and hold up to producing results as you'd expect.
We tend not to sell what the other guy has but what does the fisherman need and may not already have. We also build into our products quality over quantity. We feel our customers demand top quality products at fair prices. Our brand cannot be built on 2nd rate products but rather those that will stand the test of time. Owner and founder of Sims Tackle, Steve Sims, grew up in a spinnerbait family, His grandfather, then his dad and now Steve is carrying on the tradition of producing spinnerbaits that reliably catch fish.
We're in hopes you find our products worthy of catching your dreams and delivering on the expectations we demand.
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